Every single year around the first week of February, the whole American football-watching world comes together to watch the 1 game that seems to matter the most. Along with the meeting of the minds would be the usual principles: chips, dip, cheese and meat products, and… craft beer?
Oddly enough, even though’The Big Game’ is full of commercials touting the greatness of some of the most recognizable beers on Earth, the craft beer explosion is sweeping the country in a way that has put the major beer gamers on notice. What once seemed like a small hobby that made some local sound is now a full-fledged motion with little to indicate that a slow-down.
If you are a beer drinker, you’re probably partial to a particular brand. Maybe it has a nostalgic quality to it, or maybe it just happens to be what is cold most often in your fridge. In any event, you are pretty much a one-brand kind of person. What could be so great about beer? Is it worth checking out?
Here are a few of the key reasons why craft beer is starting to make a case for itself in the cooler area near you:
Growing Market Share – Virtually every year has revealed a significant gain in the profitability of craft beer in america. With increases hitting double-digits, it is no surprise that a rookie brewer would want to strike while the iron is hot in the adult beverage marketplace.
There is A Beer for All Seasons – If you drink the typical beers, the flavor is reliable at any given point throughout the year and in any location you drink it. Craft beers are unique in that they’re made to work together with the flavors of the season. By way of example, summer could be a shandy kind of year whilst autumn may call for more barrel-aged fruit fermentation.
Celebrates Entrepreneurial Spirit – If there’s one thing that we celebrate in this country, it is when the little man with the big heart goes for it. Craft beer brewers are’the little man’, doing their best to hang with the largest beer producers in the world. They work hard, pour their entire lives into making something they’re proud of, and if they make an honest buck out of it all, that is something to hang their hat on.
The craft beer movement is more than just a whole lot of hipster dudes with beards who like making beer at home. It’s about observing the things which make us love being our own boss, finding a feeling of fiscal peace for our family, and enjoying a good beer regardless of what time of year it might be. It’s about seeing what is out there beyond the high-dollar commercial advertisements & flashy marketing. Craft beer is a party of the old world and its own easy ways while also embracing the excitement of experimentation for a new world of flavor. So, as you sip your same-old beer, it may be time to rethink what refreshment is all about.